Beauty manufacturer Maesa Group announced the launch of its new home fragrance division. Maesa Group acquired the formerly named Latitudes International in 2007 to expand its presence in the U.S. market. The new home division, Maesa Home, will join the group’s three other segments—beauty, promotions and packaging—for full turnkey solutions for brands and retailers.
Latitudes’ founder and president, Jill Belasco, will assume the role of CEO of Maesa Home. “We’ve had the past few months to integrate our teams, share technologies and leverage the strengths and experience of key management,” says Belasco. “Now, we can launch Maesa Home as a major force in the home fragrance category.”
Belasco notes the company’s success building home lines for brands such as Williams-Sonoma, Crabtree & Evelyn, Pier1 and Pottery Barn. With Maesa Home, she hopes to do more of the same in the future by expanding the company’s portfolio in the mass retail market and beyond.