Arbonne Appoints Amy Humfleet to CMO

Amy Humfleet, chief marketing officer, Arbonne.
Amy Humfleet, chief marketing officer, Arbonne.

Arbonne International, LLC, has named Amy Humfleet as chief marketing officer.

Related: Arbonne Receives B Corp Certification

In this role, Humfleet will be responsible for building and leading the global strategic vision, direction and management of the Arbonne brand.

She will be based at Arbonne’s headquarters in Irvine, California and report to CEO Jean-David Schwartz.

Humfleet most recently served as vice president of Beautycounter and has nearly two decades of marketing and product innovation experience, including leadership roles at Aveda, Diamond Products, Dial and Kao Brands.

Schwartz said, "Amy is a true innovation leader in both marketing and product, with a strong passion for organizations that are committed to prioritizing people and the planet. We couldn't be more excited to have Amy join Arbonne. She has a proven track record of bringing new products from concept to market successfully and implementing sustainability initiatives in the fast-paced world of beauty and wellness. Her skill set is ideally suited to telling Arbonne’s mission of empowering people to flourish through sustainable healthy living.”

Humfleet said, “I am excited about the opportunity to help Arbonne further shape its purpose-driven narrative as a global wellness brand. My focus will be to forge a deep relationship with the field while creating a culture of innovation at Arbonne, going beyond product, leveraging the resources and best practices across Groupe Rocher that cements Arbonne as the center of excellence for nutritional supplements for the Groupe.”

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