Murad is addressing the brand's full-body wellness ethos by creating its own advocacy board. The group comprises a roster of science and wellness experts with proven thought-leadership in their respective fields.
The advocacy board is comprised of four members:
Howard Murad M.D., pharmacist, dermatologist and founder of Murad
Zion Ko Lamm, M.D., a board-certified internal medicine physician
Deepika Chopra Ph.D., an "optimism doctor"
Miranda Hammer, MS/RD/CND, a registered dietitian and natural foods chef
Each member is qualified to speak to one or more of Murad's four key pillars of wellness, which include eating your water, awakening your body, being kind to your mind and nourishing your skin.
Murad will lean on its advocacy board to support and connect with the brand's science-backed wellness network via social media, virtual events, roundtables, and on the recently launched editorial platform, Well Connected, as contributors and guest editors.
Dr. Murad said, "Today, consumers understand more than ever the importance of full-body wellness, but the process by which they can achieve it remains elusive. It has been my life's work to demystify the steps one must take to attain a happier, healthier life; and through the creation of Murad's advocacy board, we further strengthen this pledge by providing access to leading experts who can help our community navigate the ever-changing world of wellness."
Michelle Shigemasa, chief executive officer, said, "Murad has and always will be an authority in clinical skincare, and this advocacy board further cements our foothold in the space. We employ a whole-person approach when creating products, and we mirrored that same formula when choosing the members of our advocacy board. By harnessing the knowledge of these experts, we are giving our community the tools they need to stress less, prioritize their own health, and take charge of their wellness journeys."