St David’s in Cardiff, a UK retail and leisure destination, has announced the regional debut for Morphe.
The 6,820 square-foot space will be Moprhe's first store in Wales.
Kahla Broussard, vice president, retail sales and operations at Forma Brands, said: “Cardiff is a key United Kingdom city for Morphe, due to its high student population and the strong visitor numbers it attracts each year. We are looking forward to bringing our increasingly popular products and experiential store concept to Cardiff and meeting even more Morphe fans.”
Russell Loveland, senior portfolio director for Landsec, said: “St David’s is often the first port of call for brands looking to establish a presence in Cardiff and Wales, due to its appealing blend of retail, F&B, and leisure, and the diverse catchment it attracts. Morphe is yet another example of that pull, and we are delighted to be able to welcome such a dynamic and influential brand, within an industry that is seeing continued growth and interest from the St David’s customer.”