85% of Sephora's new stores won't be in malls
Sephora is reportedly adding more than 60 freestanding stores in 2021 and 85% of them won't be in malls, according to CNN Business.
Previously: [update 2] Inside the Sephora at Kohl's Omnichannel Partnership
CNN reports that 2021 marks the largest store expansion in the retailers 21-year history in the United States, with 260 new stores set to open.
Beginning February, Sephora will open the 60 stores in Dallas, Houston and Los Angeles.
