Forbes reports that Ulta will open approximately 100 stores in 2021
Ulta Beauty has opened its second New York store at Herald Square, according to Forbes.
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Forbes reports that Ulta will open approximately 100 stores in 2021, in addition to 100 shop-in-shops in Target.
The 12,000-square-foot Ulta location has a salon and event space, as well as video screens in its windows and a shoppable digital wall for marketing purposes, Forbes reports.
Customers will be able to buy online and pick up in store at a dedicated section in the back of the store in an effort to "curb traffic and avoid congestion."
