Asutra has announced its partnership with EleVen by Venus and other brands to raise awareness about the gender pay gap and raise funds for Girls, Inc. through the #PrivilegeTax Movement.
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To participate in the initiative, consumers can chose to donate 19 cents at checkout with participating brands and 100% of proceeds will go to benefit Girls Inc. of Greater Los Angeles, a charity committed to inspiring girls to be strong, smart, and bold.
How brands can take action:
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Implement the #PrivilegeTax at checkout and collect 19 cents for every e-commerce order.
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Commit to a percent net proceeds donation.
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Contribute to our knowledge resource center, educating and inspiring young women.
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Donate 100% of proceeds to benefit the Girls Inc. of Greater Los Angeles.
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Share the movement with you network, leverage your social platforms with the #PrivilegeTax.
