Asutra x EleVen by Venus Launch Equal Payday Initiative

Asutra has announced its partnership with EleVen by Venus and other brands to raise awareness about the gender pay gap and raise funds for Girls, Inc. through the #PrivilegeTax Movement.

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To participate in the initiative, consumers can chose to donate 19 cents at checkout with participating brands and 100% of proceeds will go to benefit Girls Inc. of Greater Los Angeles, a charity committed to inspiring girls to be strong, smart, and bold.

How brands can take action:

1. Implement the #PrivilegeTax at checkout and collect 19 cents for every e-commerce order.

2. Commit to a percent net proceeds donation.

3. Contribute to our knowledge resource center, educating and inspiring young women.

4.  Donate 100% of proceeds to benefit the Girls Inc. of Greater Los Angeles.

5.  Share the movement with you network, leverage your social platforms with the #PrivilegeTax.