Maybelline New York has named K-pop band Itzy as its newest global spokesmodels.
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Marking the first-ever musical group signed to the brand, Itzy's members include: Yeji, Lia, Ryujin, Chaeryeong, and Yuna.
Itzy will first appear in Maybelline’s Hypersharp Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia this spring.
Trisha Ayyagari, global brand president, Maybelline New York said, “I have been watching Itzy's inspiring rise and was drawn to how dynamic they are both as a group and individuals. Itzy champions self-love, individuality, and self-expression to their fans and global community. Their energy is powerful and I am so excited to bring these voices to Maybelline!”
Itzy commented, "We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community. It’s a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us.”