Alex Trower Retires from Estée Lauder

Alexandra Trower has been with The Estée Lauder Companies since 2008.
Alexandra Trower has been with The Estée Lauder Companies since 2008.

The Estée Lauder Companies has announced that Alexandra (Alex) Trower, executive vice president, global communications, will retire effective July 1, 2021.

Trower, who has been with the company for 13 years, oversaw the launch of the company’s refreshed corporate brand in 2016.

In 2018, she was recognized by New York Women in communications with a Matrix Award, presented to her by William P. Lauder in recognition of her exceptional leadership and contributions across the industry.

She served as the co-chair of the board of directors for the International Women’s Media Foundation (IWMF), which supports female journalists worldwide. She received the IWMF’s Corporate Leadership Award in 2014 in recognition of her more than 15 years of service and fundraising.

The successor to Trower's role will be announced at a later date.

Fabrizio Freda, president and CEO, The Estée Lauder Companies, said: "Alex has been a highly respected thought-leader, collaborative partner, and a trusted senior business adviser. Leveraging her deep expertise across financial, corporate, consumer and crisis communications, Alex has continuously evolved our strategic communications priorities to drive and support the rapid growth of our business. She built a truly outstanding, global, multi-disciplinary organization and has led her team with wisdom and grace, continuously strengthening the delicate balance of art and science that is ever-present in the world of communications."

William P. Lauder, executive chairman, said: "Against the backdrop of an increasingly complex global landscape, Alex has delivered thoughtful, effective communications to our valued stakeholders, strategically elevating our winning business narrative, rich culture, compelling heritage and distinctive ELC brand equity. She is an outstanding communicator and skilled strategist, and her incredible character, steadfast integrity and deep empathy will be greatly missed across the organization."

Trower said: "I am incredibly proud of all that my team and I have accomplished. ELC’s global communications organization has consistently advanced ahead of the curve, seamlessly partnering with stakeholders across the company and the industry to drive and support the continued success of our business. While the decision to retire is of course bittersweet, I know that the talented global communications team is well positioned for its next chapter of growth. On a personal note, it has been an absolute pleasure to serve in this role alongside the Lauder Family and the exceptional ELC executive leadership team.”

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