Element Packaging has joined forces with MOB Beauty and retailers Credo Beauty and Hudson’s Bay to create the Pact Collective, a non-for-profit initiative to tackle waste.
Pact is a membership organization that looks to recycle components that are typically hard to recycle, including parts that are small or which use mixed or flexible materials. The partnership works alongside recycling companies like New York-based Reverse Logistics to do so.
A Pact recycling bin will be found in all 10 Credo Beauty stores and in 20 Hudson's Bay locations in Canada.
Consumers are encouraged to drop off empty beauty containers, no matter the brand. All pumps, caps, plastic tubes, lipsticks, lip glosses, eye and lip pencils, mascara tubes, plastic compacts, colored glass bottles and jars, as well as plastic bottles and jars smaller than a yogurt cup, can be dropped off.
A mail-in recycling program is also in the works.
Ulrich Lerissel, co-founder of Element Packaging, said, "There are some estimates that 120 billion cosmetic packages are made annually and only a fraction of those are refillable, a tiny fraction that are refillable or reusable. As a packaging company, we have a big role to play in creating more sustainable options for the beauty industry. Meaning, in the selection of materials and designing packaging that is most likely to be recycled by the greatest number of people. We're glad to be part of the Pact Collective program, providing a positive impact, all contributing to our circular economy."