Sally Beauty has appointed Brenda Rutenber to group vice president of stores and promoted Maryann Herskowitz to group vice president of merchandising.
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These two appointments are part of the company's efforts to evolve the in-store experience to an integrated omni-channel experience.
Rutenber will continue to innovate Sally Beauty's strategy, creating new tools and resources that provide shoppers with more personal touchpoints and an omni-channel shopping experience. She will work closely with merchandising and field teams to ensure that the right mix of products are available in the right channels, in-store and online.
Herskowitz is now responsible for driving Sally Beauty's category leadership in at-home hair color forward by continuing to focus on understanding the customer's needs and further building the retailer's owned brand portfolio.
Herskowitz first joined Sally Beauty in 2018 as vice president of hair color and hair care, before her promotion to group vice president of merchandising. She has brought strategic value to Sally Beauty's product assortment in four key areas:
increasing assortment of "better for you" brands that offer sustainable benefits
growing the portfolio to include more than 50 Black-founded brands that cater to textured hair needs
driving customer loyalty through the expansion of Sally Beauty-owned brands such as Ion
driving leadership in vivid hair colors to acquire and grow a younger, loyal customer base.
Rutenber said, "There is so much energy, excitement, and dedication from the entire team to provide an experience that supports the customer where and how they want to shop today. The investment in technology and DIY education offers everything our shoppers need to confidently color and care for their hair and nails. An impressive amount of work is underway and I am thrilled to be part of this incredibly talented team and company."
Chris Brickman, chief executive officer of Sally Beauty Holdings, said, "We are thrilled to welcome Brenda to our team and continue watching Maryann excel here at Sally Beauty. Both additions to our senior leadership team are strategic investments that allow us to continue innovating around both in-store and digital shopping experiences. They will take us to the next level in our drive for a digital environment that operates seamlessly and continues to solidify our position as the retail leader in DIY hair color, care and nails."