Report: Cardi B Files Trademark for Bardi Beauty

Apr 27th, 2021

Jacquelyn Schlabach

Rapper Cardi B reportedly plans to enter the beauty space.

Rapper Cardi B reportedly plans to enter the beauty space.

Cardi B's company, Washpoppin Inc., has reportedly filed a trademark for a beauty brand called Bardi Beauty, according to Elle.

Previously: Kris Jenner Files Trademark for Kris Jenner Beauty

Legal documents reportedly show that the beauty brand will sell makeup, fragrances, hair care, skin care and nail products.

In 2019, the rapper reportedly told Entertainment Tonight that she had planned to release her beauty line soon.

Founder Tammy Demos, previously of Cosmedix and Osmosis Beauty, notes, “Gen X is my age group. Our skin care journey has led us through the retin A era, vitamin C and then the clean beauty push. Our skin isn’t aging and inflamed from the lack of skin care products but rather the lack of nutrients that provide health.”

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"I don't believe there's a better solution for skin than what nature provides. When I faced personal skin issues like hyperpigmentation, rosacea and premature aging, nature was the only source that truly healed my skin."

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'I'm so excited to finally make it official with Cetaphil as the face of their new line!' says the influencer.

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Sol de Janeiro's new Cheirosa 76 Perfume Mist ($25) is debuting DTC and online at Ulta and Sephora.

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"Women 40-plus have been overlooked by the beauty industry long enough—I should know: I've spent 30 years creating products and brands designed for women in their 20s and 30s," says founder and CEO Sarah Creal.

The packaging features a luxurious pottery finish with gold connections that evoke the gold silk sericin.

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The highly concentrated Pitera is developed via a condensing process that is said to involve no direct application of heat to preserve the material's key benefits.

By reactivating youth genes that have been 'silenced' during the aging process and exposure to stress, UV and other lifestyle factors, Epicelline imparts a strong anti-aging response by reversing DNA methyllation.

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'We decided to move beyond DTC to expand our reach, allowing us to integrate our core values of high-performance formulas, beautiful fragrances and environmental responsibility into a physical retail environment,' says Cynthia Sakai, Evolvetogether's founder and CEO.

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By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

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"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.