Anne Klein Taps Frontline Worker for Fragrance Launch

Maggie Rawlins, face of Anne Klein fragrance and COVID first responder nurse.
Maggie Rawlins, face of Anne Klein fragrance and COVID first responder nurse.
Anne Klein

Anne Klein has named Maggie Rawlins, a COVID first responder nurse and rising model, as the face of Anne Klein Fragrance. 

Related: Covergirl Names Niki Taylor as Brand Ambassador

Anne Klein's campain for its new fragrance, Love, Anne, portrays Rawlins in her everyday life as a frontline nurse.

Rawlins is also featured with the new fragrance in the brand's special Mother's Day glossy print catalog. 

Effy Zinkin, chief operating officer at WHP Global, which owns the Anne Klein brand, said, "Maggie Rawlins is the quintessential multifaceted Anne Klein woman, and we are proud to have her join our brand as we continue to celebrate the real changemakers in today's society. Entering into the beauty category with a modern elevated fragrance for the Anne Klein brand is the natural next step to bringing additional offerings to our growing global customers who seek new and meaningful ways to connect and experience the brand."

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