Reaction Retail Welcomes VP


Gina Bagis has joined Reaction Retail’s executive team, in the role of vice president of sales and brand development.

Bagis has more than 20 years of executive experience at the storeline, district and corporate level, most recently as director, buyer trend cosmetics at Macy’s Inc. In her new role, she will be tasked with championing the expansion of support services currently offered to retailers, and developing a suite of new services specifically targeted to brands seeking more success in brick-and-mortar retail.

Reaction Retails clients include Ulta, Macy's, Bloomingdale’s, Dillard’s and L'Oréal, among others.

“We are thrilled to have Gina Bagis join our executive team,” said CEO Janet Carter. “She brings with her a wealth of experience that will further enhance our abilities to create and develop marketing programs and products, that help our clients increase sales and drive traffic into stores.”

Recently, Reaction Retail has begun to expand its multi-branded sampler programs, gift with purchase offerings, beauty impulse product assortment and beauty private label programs. Noted Carter: “We’ve spent over a decade developing relationships in the beauty industry and our clients are asking us to help in more areas each year. We have seen a direct correlation between a tightening retail environment and an increase in retailers and brands requests to develop programs that will wow the customer. Bagis’s merchandising know how, expertise in the beauty sector, and keen pulse on trends, will enhance our ability to deliver fresh and innovative programs to each of our clients.”

“Reaction Retail’s support of retailers and brands is unparalleled in the industry,” added Bagis. “Given the company's track record, I could not pass up this professional opportunity. It is a perfect fit for my prior experience while affording me the chance to elevate my career.”

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