Iconic Brands Drive Growth for LVMH Q1 2019


LVMH kicked off 2019 with a bang—in the form of a double-digit sales increase over 2018.

The company saw net sales of €12,538 million, up 16% over the same period during the previous year.

Sales of perfumes and cosmetics were up 12%, at €1,687 million. Iconic brands drove growth—Parfums Christian Dior launched new fragrance Joy and watched classic perfumes continue to flourish. (The Rouge Dior and Diorskin lines were also cited for “remarkable performance.)

Related: LVMH’s Fiscal Year 2018: Everything You Need to Know

Guerlain’s growth was attributed, in part, to the Abeille Royale skin care range and Rouge G lipstick, while Parfums Givenchy performed “very well”—particularly its Le Rouge and Prisme Libre makeup ranges. Fenty Beauty “continued to grow rapidly.”

“In the buoyant environment of the beginning of this year, albeit marked by geopolitical uncertainties, LVMH will continue to focus its efforts on developing its brands, maintaining strict control over costs and targeting its investments on the quality, excellence and innovation of its products and their distribution,” the company said in a press release. “The group will rely on the talent and motivation of its teams, the diversification of its businesses and the geographical balance of its revenue to reinforce, once again in 2019, its global leadership position in luxury goods.”

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