The Estée Lauder Companies Inc. has announced the promotion of Bari Seiden-Young to the role of senior vice president, global corporate communications, citizenship and sustainability.
The position will be in addition to Seiden-Young’s existing responsibilities overseeing The Estée Lauder Companies’ Breast Cancer Campaign (BCC) and Lauder Family Communications.
In her new role, she will be tasked with overseeing communications for the company’s Global Corporate Citizenship and Sustainability (GCCS) organization, “working to increase global awareness and communicate progress towards the [Estée Lauder]’s citizenship and sustainability goals” per the company.
Seiden-Young joined The Estée Lauder Companies in 2001, as vice president, global communications, Aramis and designer fragrances division. In this capacity she worked on specialty brands—including Bobbi Brown, Jo Malone London and Le Mer—and assisted in the development of the company’s corporate identity.
Leading The Estée Lauder Companies’ Breast Cancer Campaign and Lauder Family Communications, Seiden-Young and her team, in partnership with the company’s brands, raised millions of dollars supporting research, education and medical services fighting breast cancer.
“I am thrilled that Bari Seiden-Young will be leading our citizenship and sustainability communications,” said Alexandra Trower, executive vice president, global communications. “Bari’s expertise and deep understanding of The Estée Lauder Companies’ commitment to giving back in the communities where we live and work make her ideally suited to take on this expanded role.”
Nancy Mahon, senior vice president, global corporate citizenship and sustainability added: “I look forward to partnering with Bari to continue The Estée Lauder Companies’ great work to build a more beautiful, responsible and sustainable world.”