L’Oreal SKUs in Indonesia will still be marketed by Maxus through a renewal of their partnership. This is the third agreement between the two companies.
The pitch for the agreement involved complete media services, including strategy and communications planning, an integrated media approach, investment and buying, tools and processes, and team capabilities.
The managing director of Maxus Indonesia, Partha Kabi, stated “We have been able to successfully lead and guide the client through change with innovative ideas, new thinking, new talent, diversified services, award winning work and a completely integrated media offering. Credit to L'Oréal for constantly challenging us as well as believing in us to deliver to their expectations. It’s a partnership of equals and a relationship with mutual respect.”