The focus on natural textured hair has intensified in the beauty industry. Now, Dark and Lovely has launched its "When Good Hair Goes Bad: Tips and Tricks for Restoring Your Gorgeous, Healthy, Natural Hair" e-book collaboration with natural hair expert and author, Nikki Walton of CurlyNikki.com.
The free download includes information for the maintenance and care of natural hair, including hair color and protective styles and straightening curly locks.
"Women across the world have requested my advice on how to truly manage their natural hair," said says Walton. "I am thrilled to work with Dark and Lovely to help share my experience and expertise in an attainable way. I wanted my second book to be easy for people to get their hands on and Dark and Lovely is the driving force for making this happen."
"Dark and Lovely has a full portfolio of products—whether you are natural, love to color your hair or wear a smooth style—that take the guesswork out of styling your hair," said Ifeoma Fejokwu, senior brand manager, Dark and Lovely. "The Au Naturale line manages shrinkage, locks in moisture and reduces breakage, which are all benefits that are needed when managing natural hair."
"We worked with CurlyNikki for the launch of our Dark and Lovely Au Naturale #CurlPower campaign in 2013 and it was a huge success; so it was a no-brainer for us to collaborate again," said Michelle Ryan, SVP marketing, L'Oreal Multi-Cultural Beauty Division. "With the instant success of Walton's first book, Dark and Lovely deemed partnering with Walton on her follow up as great way to increase awareness and educate women with naturally curly textures on how to maintain the health of their hair by taking the guesswork out of styling and care."