Beauty and personal care M&A, driven in large part by private equity firms, continues to move ahead at a rapid pace. VMG Partners has announced that it has completed the sale of personal care (skin care, bath care, sun care, oral care, hand hygiene, wipes, etc.) and household brand Babyganics to SC Johnson for an undisclosed sum.
"The Babyganics brand has emerged as a true leader in the pursuit of providing unique and innovative products for today's parents and their children," said Kara Roell, managing director of VMG. "VMG is extremely appreciative of the partnership built with Kevin Schwartz and Keith Garber, the leaders of Babyganics, and of the collaboration, creativity and exceptional performance of the entire Babyganics team in redefining the well-baby category."
Schwartz, founder and CEO of Babyganics, added, "The partnership with VMG has provided us access to the right tools each step of the way, enabling our brand to grow and thrive - we're thrilled with all that we've been able to accomplish together. As we look to the future, our entire team is excited about the next phase for Babyganics with SC Johnson by our side."