Pinterest's try-on feature, which launched in January 2020, has grown to cover over 10,000 shoppable shades reportedly discoverable across 48 million beauty pins, according to Venture Beat.
Brands such as Estée Lauder, Sephora, BareMinerals, Neutrogena and Nyx Professional Makeup have their products available through the feature for consumers to explore. Users access try-on by launching its computer vision powered Lens feature, according to Venture Beat.
Pinterest reportedly claimed that on average, users tap try-on to preview six different lipsticks, and are five times more likely to show purchase intent compared with users of standard pins.
In addition, Pinterest increased the discoverability of beauty products and tutorials personalized to individual skin tones, styles and preferences by quadrupling the number of beauty and fashion Pins where a skin tone can be identified.