e.l.f Cosmetics is launching Eyes. Lips. Famous., Tik Tok's first reality show that offers three creators the opportunity to build their skills with three of Tik Tok's most notable influencers.
Avani Gregg, Madi Monroe and Seth O’Brien will help judge the contest and pick the contestants they will work with after creating and uploading a video showing why they should be chosen to be #eyeslipsfamous. Contestants have to upload the video by August 20, 2020.
The Tik Tok stars will work with the winners as they attend a virtual beauty camp where they will be given feedback, advice and pro tips.
The social media community will also be invited to participate in the show's weekly challenges.
The month-long Eyes. Lips. Famous. show is to debut in late September.
Kory Marchisotto, CMO of e.l.f. Beauty, said, “Celebrating the unique beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture where all individuals are encouraged to express their truest selves and empowered to succeed. With Eyes. Lips. Famous. our intention is to rise up others by elevating and amplifying the voices of our community.”