The program is designed to empower female-owned beauty brands and help bring their business plans to fruition.
Four brands were selected for the program and received a combined total of $60,000, online distribution at SallyBeauty.com and CosmoProfBeauty.com in October, as well as a 4-week virtual boot camp built to set the brands up for success.
The 2020 cultivate cohort includes:
- UniQurl: Formulated for kinky curls, Registered Nurse Alexis Stanley developed UniQurl's hair care line to serve a hair type that has traditionally lacked options.
- True + Pure Texture: Natural hair expert, celebrity stylist and salon owner Pekela Riley, started her line of luxury hair extensions with a passion to serve women of color from diverse backgrounds. Products are meticulously crafted to develop beautiful, natural hair textures that blend kinks, coils, curls and waves.
- Peculiar Roots: Tara Darnley founded Peculiar Roots to help others embrace their uniqueness.
- Pattie Yankee Products: Celebrity nail artist Pattie Yankee has created a line of polishes that is a frequent staple on New York Fashion Week runways.
"We are amazed by the ingenuity found among female entrepreneurs, who are consistently finding creative ways to meet consumer demand during the ongoing pandemic," said Pam Kohn, SVP and chief merchandising officer at Sally Beauty Holdings. "We're proud to be part of each of these brands' incredible journeys in bringing the latest DIY trends to market, particularly at a time when salons and consumers are seeking new solutions."