Tula Skincare has announced it will join Ulta's Conscious Beauty program, while its founder, Roshini Raj, M.D., will join the Ulta Conscious Beauty Advisory Council, a coalition of experts at the forefront of clean beauty, product development, packaging sustainability and brand leadership that will ensure ongoing accountability and perspective to inform, shape and define the program’s evolution.
Tula Skincare will be joining brands such as Korres, Juice Beauty and Pacifica, which identify as clean, cruelty free, vegan, and sustainably-packaged brands and products.
Raj said, “As a clean and effective skin care brand, we applaud Ulta for taking action and leading the industry forward by launching the first-of-its-kind, holistic program, that takes a closer look at all elements of clean and conscious beauty. I am thrilled to join this group of leaders who are closely aligned to our mission and values. Our approach to creating clean formulations based on scientific research and clinical data has certified TULA under the clean ingredients and cruelty free pillars of the program. We are extremely passionate about developing our products to inspire confidence and make it easier to achieve a healthy balance inside and out.”
Monica Arnaudo, chief merchandising officer at Ulta Beauty, said, “Tula has quickly become one of the most loved brands at Ulta, and we’re thrilled to introduce them as a feature brand in this groundbreaking new program that aims to further evolve the state of clean beauty. Tula's focus on effective, clean and clinical ingredients completely aligns with what today’s consumers have increasingly grown an appetite for, and we’re excited to work with Dr. Raj to bring the brand’s offerings to the forefront through our Conscious Beauty at Ulta Beauty Initiative.”