Rare Beauty Brands Acquires Dr. Dana Beauty

The new Rare Beauty Brands logo.
The new Rare Beauty Brands logo.

Rare Beauty Brands has acquired Dr. Dana Beauty, the brand founded by Dr. Dana Stern and known for its dermatologist-developed Nail Renewal System.

The acquisition is the brand's second to date, following the acquisition and revamp of Plant Apothecary.

Chris Hobson, president and CEO of Rare Beauty Brands, said: "Consumers are increasingly demanding a new level of brand transparency and product performancea desire for products that not only make them feel good, but that they can also feel good about. We’re building our portfolio selectively, identifying high potential, purpose-driven beauty brands that are authentic and truly differentiated and then accelerating their retail expansion at scale much faster than they could on their own. Our team is very excited to add Dr. Dana to our growing house of brands and to be able to leverage Dr. Stern’s expertise as both the brand founder and as a new member of the RBB board of directors.” 

Related: Waldencast Announces $1.2B Acquisition of Obagi and Milk Makeup 

Stern said: "From the beginning, my mission has been to share my unique nail expertise, knowledge, and passion beyond the confines of my Fifth Avenue and Hamptons dermatology practices. Rare Beauty Brands affords me this opportunity as they have built an accomplished organizational foundation backed by strong leadership and driven by an entrepreneurial spirit to succeed. In this environment, we’ll be able to significantly accelerate our growth and customer reach.”

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