Rael has raised a $35 million Series B investment, representing the largest amount raised in the United States feminine care category to date and bringing Rael's total funding to $59 million since the company was founded in 2017.
With this investment, Rael plans to continue its product innovation led by its development team based in South Korea, expand its 360-degree approach to women's wellness, accelerate growth at retail by expanding partnerships and investing in brand and trade marketing and advancing its global expansion.
Rael is also expanding its executive leadership team, announcing industry veteran Lauren Consiglio as president, who was formerly a senior marketing executive at Unilever and L'Oreal.
The round was led by Colopl Next, the venture capital arm of Colopl, and Signite Partners, the corporate venture capital firm of Shinsegae Group, one of the largest conglomerates in Korea.
Yanghee Paik, CEO and co-founder of Rael, said:
We started Rael with a mission to improve women's wellness by leveraging novel technology from Korea, bringing organic, high-performing, comfortable products to the marketplace. Now, five years later, the company has evolved greatly, but our commitment to bringing women cleaner and more effective personal care solutions throughout their hormonal cycle has stayed the same.
We're excited that with this new capital and strategic investors, we'll be able to continue pushing the envelope in terms of product innovation to truly become a holistic wellness brand. We're also looking to amplify our marketing to reach more customers and support our retail expansion while maintaining our leadership on Amazon. Ultimately, we want to become a global household brand and believe our new investors will be very helpful in accelerating our global expansion, especially in Asia.
Jeffery Lim, managing partner at Signite Partners, said, "We've been very impressed by Rael's growth trajectory and strong customer loyalty and believe they're poised for exceptional growth as an innovator and disruptor in the wellness space. We are excited to support Rael as it continues to scale its business and make holistic women's wellness a seamless and approachable experience for all women around the world."