Through the Body Shop's new Be Seen. Be Heard. campaign, visitors to The Body Shop's U.S. stores and website can learn about the importance of voting in this year's elections, check their current registration status and register to vote through the brand's virtual voting hub, made possible by Impactree and TurboVote.
This effort is an extension of the global campaign from The Body Shop and the United Nations Secretary-General's Envoy on Youth focused on amplifying youth perspectives and representation in public life in more than 75 countries.
The Body Shop U.S. is partnering with Generation Citizen, a national nonpartisan organization that equips and inspires young people to exercise their civic power, to educate and motivate young people to engage in the democratic process in this year's midterm elections and beyond.
The retailer is also launching a Flex Your Power Pack made up of its skin care and body care products to encourage young activists to practice self-care and give them the confidence they need make their voice heard. The pack includes travel-size versions of the brand's bestsellers including Ginger Shampoo, Tea Tree Oil, Hemp Hand Cream and Shea Body Butter.
For every pack sold, The Body Shop will donate $1 up to $25,000 to Generation Citizen to support the organization's vital work in civics education.
The Body Shop is rallying Be Heard ambassadors across North America including reproductive rights activist Deja Foxx, equity and climate justice organizer Larissa Crawford, sustainability and low-impact lifestyle champion Karishma Porwal, education equity advocate Marley Dias and UNICEF ambassador and actress Saara Chaudry.
Hilary Lloyd, vice president of marketing and corporate responsibility for The Body Shop North America, said, "The Body Shop believes that youth need a seat at the table where important decisions are being made, especially rulings that directly affect them. Over the last few years, we have been deeply inspired by how young people have flexed their political voice through direct protesting, lobbying their representatives and advocating for causes online. Now, we're proud to help amplify their voices at the ballot box."
Elizabeth Clay Roy, CEO of Generation Citizen, said, "We're excited to partner with The Body Shop to ensure that the most diverse generation in American history can make their voice heard and exercise the most fundamental American right, which is the right to vote. Through this campaign, we hope to not only provide young people with the tools to engage in our democracy, but also to help them feel eager and empowered to do so."