Beauty Pie has debuted its Lash Fuel Advanced Peptide Serum to help grow, thicken and strengthen eyelashes and brows.
An analysis from the firm recently noted that lash serums have trended on social media and in Google searches in 2022.
The global market for eye lash serums was valued at $752.1 million in 2020 and is projected to reach $1.3 billion by 2031, with a compound annual growth rate of 5.7% from 2022 to 2031, according to a study from Allied Market Research.
The study attributes the increased adoption of eye lash serums in part to the growing demand for high-quality cosmetics. Consumers are more willing to pay for higher-priced lash beauty products that have technologically advanced formulas and proven efficacy, according to the study.
The new Beauty Pie serum features peptide LFP .003, a keratin-supporting lipo-oligopeptide with a bioavailable structure that significantly enhances the appearance of the length and thickness of eyelashes, according to Beauty Pie.
The formula also includes biotin (vitamin B7) to promote healthy hair growth and strength.
In addition, the serum incorporates panthenol (vitamin B5) to help strengthen the hair as well as retain moisture and improve damaged hair texture.
The serum also includes Panax ginseng root extract to strengthen the roots and hair follicles while preventing lash thinning and breakage.
Beauty Pie’s user trials found that eye lashes were significantly longer looking in two weeks and fuller looking in four weeks with regular use of the serum.
The Lash Fuel Advanced Peptide Serum is the latest entrant into the growing eye lash serum category. Many other brands have launched their own brow and lash serums over the past year, including Augustinus Bader and Dr. Keller.
Ingredients: Aqua (Water), Glycerin, Butylene Glycol, 1,2-Hexanediol, Hydroxyethylcellulose, Panthenol, Phenoxyethanol, Allantoin, Caprylyl Glycol, Biotin, Benzoic Acid, Sodium Benzoate, Myristoyl Pentapeptide-17, Panax Ginseng Root Extract, Collagen, Lactobacillus Ferment Lysate, Tremella Fuciformis (Mushroom) Extract, Sodium Hyaluronate, Hexapeptide-9, Acetyl Hexapeptide-8, Tripeptide-1, Tripeptide-3