Refillable Skin Care Brand Fig.1 Enters CVS

Mar 6th, 2023

Fig. 1 allows consumers to customize routines among tree retinol products, as well as a ceramide moisturizer.

Fig. 1 allows consumers to customize routines among tree retinol products, as well as a ceramide moisturizer.

Fig.1, a refillable skin care brand, has entered CVS. The move expands CVS' refillable offerings.

Fig. 1 allows consumers to customize routines among tree retinol products, as well as a ceramide moisturizer.

CVS' other refillable brands include soap specialist Cleancult and Myro Body Wash.

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'Mented is a very strong addition to the West Lane platform of beauty and wellness businesses, and we are excited to work with [co-founder] KJ [Miller] and the team to continue providing high quality products to Mented's loyal customer base,' said Michael Wentz, a vice president at West Lane.

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"Joining the West Lane portfolio is the right strategic move for Mented and will provide numerous growth opportunities for the brand."

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'Immunocologie is your skin care’s foundation for well-being, healthy skin,' says Immunocologie Skincare founder, Karen Ballou. 'Consequently, Immunocologie’s holistic approach to skin health is consistent with Blue Zones principles of living better longer.'

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As part of the partnership, select Immunocologie products (the Vital Clay Mask, Vital Ionic Mist and self-heating Lava Mask) have been featured online alongside other Blue Zones-endorsed products including longevity foods and beverages.