Clinique Reveals Virtual Storefront The Clinique Lab

The Clinique Lab allows users to experience a sensorial universe that showcases the brand, product and ingredient stories.
The Clinique Lab allows users to experience a sensorial universe that showcases the brand, product and ingredient stories.

Clinique has revealed its virtual storefront, The Clinique Lab, where consumers can discover, interact, play, learn and shop.

The Clinique Lab allows users to experience a sensorial universe that showcases the brand, product and ingredient stories.

Users can create a custom avatar and explore the world through six unique environments, including product storytelling, gamification, personalized engagement with Clinique Consultants, unique offers and immersive on-site shopping.

Michelle Freyre, global brand president Clinique and Origins, said, "Inspiration for The Clinique Lab stemmed from the success of our newly renovated brick-and-mortar retail Labs in Shenzhen and New York City, which fuses personalized diagnostics with immersive shopping. The Clinique Lab serves as a digitalized expansion to retail marketing. The launch of our new online retail concept now provides customized skincare solutions attainable to consumers globally. The digital Clinique Lab integrates best-in-class consumer experiences with accessible retail."

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