In this role, Cheow will oversee makeup portfolio innovation worldwide to maximize and drive makeup across brands and regions.
The Estée Lauder Companies has appointed Sam Cheow to the role of senior vice president, global trends and makeup product development and innovation portfolio.
In this role, Cheow will oversee makeup portfolio innovation worldwide to maximize and drive makeup across brands and regions.
He will also lead the external makeup innovation portfolio to bring the best of external suppliers to accelerate speed to market and complement internal innovation capabilities.
Cheow will also work with enterprise marketing and data (EM&D) to identify, accelerate, and scale emerging product, concept, form and consumer trends.
