While the executive team will merge, both brands will keep their own branding publicly.
Boost Lab and tbh Skincare have merged to form York Street Brands after receiving a $5 million Series B funding round led by Alium Capital, according to Smart Company.
Boost Lab co-founder, Craig Schweighoffer, has been named CEO of York Street Brands.
The merger and funding will reportedly be used for new product development and an expansion into new international markets.
While the executive team will merge, both brands will keep their own branding publicly.
tbh skincare’s co-founders, Rachael Wilde and Bridget Mitchell, will become the chief marketing and chief financial officers of York Street brands.
Alium Capital has been Boost Lab's biggest investor since it was founded in 2020.
