Carol's Daughter is encouraging fans to embrace their inner mermaid and let your curls sing as the exclusive hair care partner of Disney's live-action film, "The Little Mermaid." The brand has re-released three classic collections: Black Vanilla, Wash Day Delight and Goddess Strength, with limited edition packaging in honor of Disney Princess Ariel and the film.
The brand will also offer a Black Vanilla Kit, featuring its Moisture and Shine Leave-In Conditioner with a complimentary detangling comb and brush, as well as a Goddess Strength Kit, featuring the Divine Strength Leave-In Cream with comb and brush to help users strengthen and fortify their "mermaid" locks.
One-hundred Carol's Daughter fans will also have a chance to win a pair of Fandango movie tickets to see the film in theaters.
Lisa Price, founder of Carol's Daughter, said, "I am ecstatic to celebrate the upcoming release of 'The Little Mermaid.' This is a full circle moment for so many Carol's Daughter fans who grew up watching the film, and who will now see themselves in the characters on screen—a moment in which Carol's Daughter is proud to be part."
Jan Coleman, vice president, global marketing partnerships, representation and inclusion at Walt Disney Studios, said, "We're so proud to celebrate the release of 'The Little Mermaid' through our dynamic collaboration with Carol's Daughter. Carol's Daughter is a brand that is inviting to multicultural audiences while being inclusive for all, so everyone can see themselves and feel part of this world. We can't wait for fans to experience the exclusive product and celebrate this live action reimagining in theaters on May 26."
