Beauty by Imagination (BBI) has created new strategic teams led by three female vice presidents.
Dolapo Roberts-Voskuhl will serve as VP, brand strategy and growth-Bio Ionic and Curls. She will be responsible for the general management of the Bio Ionic and Curls brands. Roberts was most recently at L’Oréal USA where she led marketing and innovation for the face category on Maybelline NY’s Emerging Markets team.
Amanda Orban has been named VP brand strategy and growth-Goody and Ouidad, while Melissa Ayers assumes the same role overseeing Wet Brush and International.
Orban joined BBI from Spinmaster in late 2022, while Ayers came to the company in February 2023 from J. R. Watkins where she led marketing and innovation.
Marina Binichis, BBI executive vice president, said, "We are thrilled to have three talented female leaders from varied business backgrounds driving growth for our iconic brands: Wet Brush, Goody, Ouidad, Curls and Bio Ionic. I am excited by their unique abilities and combined experiences and look forward to supporting these new 'Brand Bosses' as they catalyze BBI’s next phase of commercial excellence and category-leading performance. Together, we will further BBI’s promise of The Beauty of Confidence for All."
