Four-year-old aftercare brand Mad Rabbit Tattoo, which is currently growing 138% year-over-year, recently closed a $10 million Series A funding round, quadrupling its valuation to $56 million. Now, the company has "inked" its first mass retail expansion with Walmart, per ModernRetail. The deal will expand the brand into more than 1,800 Walmart doors.
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Mad Rabbit's distribution had been previously focused on direct to consumer, tattoo shops, GNC and Amazon.
Walmart has become a beauty and personal care powerhouse, sponsoring the revamped BeautyCon, bringing on innovative brands and SKUs from Bubble and Skin Proud, and holding a major portion of the beauty market even amid fierce competition from Amazon.