Proven Raises $12.2M Series A: Report

Sep 12th, 2023

Proven, which launched in Sephora online in January, has expanded its skin care personalization technology and products to 10 Sephora brick-and-mortar locations in the United States.

Proven, which launched in Sephora online in January, has expanded its skin care personalization technology and products to 10 Sephora brick-and-mortar locations in the United States.

NewH2 Ventures has led a $12.2 million series A funding round for Proven, per a WWD report. The brand had previously raised $9 million for its eponymous skin care brand and personalized fragrance brand, Noteworthy.

Proven, which launched in Sephora online in January, has expanded its skin care personalization technology and products to 10 Sephora brick-and-mortar locations in the United States.

For the brick-and-mortar expansion, Proven has designed a skin care personalization experience featuring interactive video displays where customers scan a QR code to take Proven's 3-minute Skin Genome Quiz.

Proven's algorithm uses the responses to select the ideal ingredients for each individual and formulate personalized skin care that is shipped directly to shoppers' homes.

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