Shiseido and Nars have made new entries into the Indian market, with Shiseido opening its first standalone boutique at Inorbit Mall, Malad, Mumbai, and Nars opening its boutique at Select CityWalk, New Delhi in November 2023.
Customers can explore Shiseido's extensive range of skin care and makeup products at the 400 square foot boutique.
The store features trained beauty consultants who provide personalized consultations, enabling customers to discover products tailored to their individual needs and preferences.
Nicolas Baudonnet, vice president, fragrance and cosmetics division, Shiseido Asia Pacific, said, "We are excited to introduce Shiseido's world-class beauty products to the vibrant and diverse market in India. Our brand has a rich heritage of over 150 years, and we are delighted to bring our expertise and innovative products to Indian consumers. The opening of our first stand-alone boutique store at Inorbit Mall, Malad signifies our commitment to providing an exceptional shopping experience and helping individuals embrace their unique beauty."
The brand's decision to launch in India is driven by the country's rising beauty consciousness, including consumers' increasing investment in beauty, India's celebration of individuality and the growing demand for premium beauty products that allow for self-expression.
The boutique will feature a three-sided storefront with larger-than-life visuals photographed by François Nars, modern amenities, large format media for stylized images and campaign films.
Barbara Calcagni, president, Nars Cosmetics, Drunk Elephant, and Tory Burch Fragrances, shared, "Nars is thrilled to launch in India, a thriving market that holds immense potential for our brands. With a growing demand for premium cosmetics and passionate beauty consumers who are influenced by global beauty trends and self-care, Nars is excited to bring innovative and high-quality products that will empower our fans and enhance their self-expression."
Nicole Tan, president and CEO, Shiseido Asia Pacific said, "This is a proud and much awaited moment for us at Shiseido Asia Pacific as we expand our presence in a dynamic and vibrant market like India with the launch of Nars Cosmetics. Through our strong distribution partnership with Shoppers Stop, we are looking forward to expanding our consumer reach with our omnichannel presence across the country. We have bold ambitions for Nars Cosmetics in India and are confident that we will bring more excitement and empowerment through beauty to the Indian beauty market, starting from this festive season."