Lance Patterson has been appointed CEO of Juice Beauty, succeeding founder Karen Behnke.
As chief brand officer, Behnke will remain at the brand to focus on product innovation derived from the organic ingredients farmed at the Juice Beauty farm in Sonoma County, California.
She will also remain as the external spokesperson across public relations and social media education.
Patterson previously served as CEO of Kate Sommerville, CEO of Penhaligon's & L'Artisan Parfumeur and president at Peter Thomas Roth Clinical Skin Care.
Meanwhile, Juice Beauty has also recently appointed Nigar Zeynalova as senior director of marketing, overseeing the brand's "reimagined" marketing strategy, as well as Serge Tacx, VP of global sales, who oversees Juice Beauty distribution at Ulta Beauty nationwide, Sephora international, its China expansion and more.
"As the Founder of Juice Beauty, I am thrilled to welcome Lance, a seasoned CEO recognized for building exceptional companies and driving strategic growth," said Behnke. "I personally recruited Lance as he has a proven track record of leadership that combines entrepreneurial thinking with a high level of financial expertise, consistently positioning brands for exponential growth and market leadership which is aligned with my vision for the future of Juice Beauty."
Patterson added, "I have great admiration for Juice Beauty, and the inspiring work Karen has done to pioneer in the clean and sustainable beauty space. It is an honor to lead this brand. I look forward to leveraging the unique point of difference Juice Beauty offers through its award-winning, clinically validated products to accelerate growth and lead the brand in its next phase."