Fromm International has named Rachel Lavipour its executive vice president of sales, a newly created role for the company.
Lavipour will play a key role in leading and refining Fromm International's sales strategies, fostering revenue growth and expanding market presence.
Rachel Lavipour has been in the beauty industry for more than 16 years. Her most recent role was vice president, sales at Malin + Goetz.
Martin Okner, CEO Fromm International, said, "We are delighted to welcome Rachel to our team, particularly during this exciting time following our recent acquisition by Firelight Capital Partners. Rachel's dedication, strategic vision, and commitment to excellence align seamlessly with our goals for continued growth. We have full confidence in her ability to propel our sales efforts forward and are excited about the positive impact she will continue to make in her expanded role."