Sally Beauty and The Black Hair Experience have unveiled the first Rooted in Success experiential event series, which facilitates engagement between students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black and female-founded beauty brands and consumers.
This initiative is dedicated to amplifying the voices of textured hair innovators and leaders in the beauty industry. The consumer activations will inspire confidence, offer essential resources, encourage networking and build connections, all designed to empower the entrepreneurial spirit of HBCU students.
In addition to the Rooted in Success activations in Atlanta, Georgia and Washington, D.C., Sally Beauty is launching a discount for HBCU students nationwide to increase affordable access to the products and brands they know and love. This Spring, active HBCU-enrolled students in the U.S. will receive 10% off in-store and online at Sally Beauty.
Rooted in Success will kick off with two dynamic pop-up events on Saturday, February 24, 2024, in Atlanta, and on Saturday, March 16, 2024, in Washington, D.C. Both events are open to the public and free to attend.
John Goss, president of Sally Beauty, said, "We believe beauty is a powerful form of self-expression, and we see it as our role to facilitate access beyond quality products by providing opportunities for influential industry leaders to engage, inspire, and connect with consumers and young entrepreneurs. At Rooted in Success, we are showcasing founder-led stories from both emerging and established Black beauty leaders, and we are excited to celebrate this partnership through local events and continued support year-round."
Alisha Brooks, CEO of The Black Hair Experience, said, "We cannot have a conversation about Black beauty, hair, and culture without acknowledging the impact of Sally Beauty. We're so excited to collaborate and bring those nostalgic moments we all share when it comes to 'getting our hair right' to life with Instagram-worthy photo moments. Our partnership merges creativity, education, business, and entrepreneurship, and we can't wait for everyone to see what we have in store."
