West Lane Capital Partners Acquires Seven Hair Care Brand

West Lane Capital Partners has acquired the Seven hair care brand from Proctor Lane Investments. Terms of the transaction were not disclosed.

West Lane will bring its deep industry expertise and relationships to support Seven's continued growth and line expansion. The investment will allow the brand to enhance its product and service offerings and pursue numerous strategic growth initiatives.

Nick Sternberg, West Lane's managing partner, said, "We are excited to partner with the Seven team and support them in continuing to grow this well-known and respected brand and line of products. This investment fits very well within our broader portfolio of beauty and wellness brands, and we see tremendous opportunities and synergies for Seven on the West Lane platform. "

Sheue Pella, CEO of Seven, said, "We are very excited to be joining the West Lane portfolio of businesses and believe that they are the right strategic partner for our next stage of growth.  The opportunity to partner with other West Lane portfolio companies should provide significant opportunities for our business."

Ryan Fisher, CEO of Proctor Lane Investments, said, "Proctor Lane Investments strategically selected West Lane to carry on Seven hair care as we are confident that they have the correct set of tools and people to take the brand to the next level. Furthermore, West Lane will be able to quickly add extensive technology and marketing proficiencies to Seven's operations."