MAËLYS Appoints Mallory Goodman as Senior Vice President of Brand

With prior experience at The Estée Lauder Companies and PR agency MWW Group, Goodman brings extensive expertise in brand building, consumer engagement, and storytelling.
With prior experience at The Estée Lauder Companies and PR agency MWW Group, Goodman brings extensive expertise in brand building, consumer engagement, and storytelling.

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Fast-growing body care brand MAËLYS has named Mallory Goodman as its first-ever senior vice president of brand. In this newly created role, Goodman will lead marketing campaigns, brand strategy, and community engagement, with a focus on expanding MAËLYS' presence at Ulta Beauty and driving its mission to innovate body care with clinically backed products.

Goodman joins MAËLYS after five years at Glow Recipe, where she played a key role in the brand's success, overseeing marketing, PR, influencer strategy, social media, e-commerce, and product development. Her leadership helped position Glow Recipe as a top skin care brand at Sephora, driving global growth and securing its cult-favorite status.

With prior experience at The Estée Lauder Companies and PR agency MWW Group, Goodman brings extensive expertise in brand building, consumer engagement, and storytelling. Her appointment signals MAËLYS' commitment to scaling its brand and deepening its impact in the body care category.

 

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