Color-Correcting Toothpaste Brightens Oral Care Market


What it is: Primer and Toner by POPWHITE

Claims: POPWHITE utilizes FDA-approved Red 33 and Blue 1 colorants to create the brand’s signature purple formula, reducing the visibility of yellow dental stains. The peroxide-free color-correcting Primer (toothpaste) and Toner (oral rinse) help whiten, brighten, polish and clean teeth while freshening breath.

Ingredient highlights: Xylitol, sorbitol, peppermint oil, xylitol, coconut oil, Red 33 and Blue 1

Price: $24

Where to buy:

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