Collagen-ius! New Formula Unlocks Collagen’s Full Potential


What it is: Genius Liquid Collagen by Algenist

Claims: The new formula, derived from plants, is the first to market a proprietary collagen water active that is paired with a patented alguronic acid, along with a microalgae oil. The formula claims to address the five signs of aging and maximize the benefits of collagen to smooth texture, firm and tone with minimized fine lines and deep wrinkles. According to recent testing of the product, results should be seen within 10 days.

Key ingredients: Collagen, alguronic acid, chlorella protothecoides oil

Price: $115

Where to buy: Sephora stores and online at and

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