Lancôme is launching its E-Youth Finder platform today, providing shoppers with personalized skin care shopping experiences.
Users scan a bar code on the brand's site, then take a selfie that is analyzed by AI-powered technology that draws on a database of 10,000 clinically graded images.
By analyzing a photo of a consumer's skin and answers from an accompanying questionnaire, E-Youth Finder is able to assess firmness, texture, dark spots, fine lines, and eye wrinkles and crow’s feet.
Based on the collected data, the system then recommends products for a personalized three-step skin care routine for morning and evening.
The platform is available on Lancome-usa.com starting September 24, 2021.