Natural and Organic Beauty Had a Very Big Year


The North American market for natural and organic personal care products  is projected to reach $5.6 billion by the end of 2018, according to a new market analysis from Ecovia Intelligence.

  • Natural and organic products now comprise more than 6% of personal care product sales in North America
  • Nearly half of all revenues come from skin care
  • Hair care is the second largest category, followed by color cosmetics
  • Skin care and color cosmetics report the highest growth
  • Certified products represent roughly 10% of natural and organic personal care product sales; NPA and NSF ANSI 305 are the most popular standards, while the Non-GMO project Verified label is the fastest growing
  • Among the trends: product segmentation, such as brands for specific consumer groups; ethical sourcing of raw materials; and a shift from green formulations to wider sustainability issues, like utilizing renewable energy and sustainable packaging
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