The demand for natural beauty products has never been stronger, propelling indie and legacy brands alike to offer green formulations to meet the desires of health-conscious consumers.
A recent brief from Hamacher Resource Group and Linkage Research suggests that this market will only continue to flourish and grow.
The brief states:
- 88% of skin care consumers agree that they can nourish their skin with the food they eat;
- 72% of skin care consumers agree that their skin is just like any other organ;
- 50% of skin care consumers report they are currently seeking skin care products that claim to be all-natural or free of synthetic chemicals;
- 33% of skin care consumers indicate they would like to buy products with natural and chemical-free attributes; and
- 30% of skin care consumers report increasing their natural purchases in the last year; those increasing their natural purchases skew female and younger.
Key Insights
- Consumer demand for natural skin care products will continue to grow, led by the younger consumer.
- Key natural attributes in greatest demand from skin care consumers include CBD, plant-based, sustainable and organic.
- Traditional channels may have an opportunity to promote a broader natural skin care assortment to keep natural shoppers in store.
To read the full brief, please visit www.hamacher.com
