Florence by mills, founded by Stranger Things star Millie Bobby Brown, will launch its latest skin care line, H2Glo, on Jan. 10, 2023. Interestingly, the products are formulated with a blend of survivalist plants and said to be "designed for busy individuals who may need a faster alternative to their typical skin care routine." The line includes the following.
- Plump To It Hydrating Facial Moisturizer — Formulated as a lightweight moisturizer, this product is made with hydrolyzed hyaluronic acid and a combination of fruit and plant extracts to help hydrate, plump and strengthen the skin’s natural moisture barrier.
- Surfing Under The Eye Hydrating Treatment Gel Pads — These pads are made with hydrolyzed hyaluronic acid having a low molecular weight to penetrate the epidermis and help hydrate and plump the skin.
- True to Hue pH Adjusting Lip and Cheek Balm — This moisturizing stick adjusts to the wearer's pH to offer a personalized tint to lips and cheeks for a natural flushed look.
Brown's brand launched in August 2019 online and officially in September 2019 in Boots UK's Covent Garden. In 2021, florence by mills released a blue light collection, a trio of skin care products focused on protecting skin from damaging blue light that comes from electronics. It includes a moisturizer, toner and makeup setting spray.
Full Ingredients listed below:
Plump To It Hydrating Facial Moisturizer: Water (Aqua), Glycerin, 2,3-Butanediol, 1,2-Hexanediol, Cetyl Ethylhexanoate, Dimethicone, Methyl Trimethicone, Betaine, Hydrolyzed Hyaluronic Acid, Carica Papaya (Papaya) Fruit Extract, Prunus Mume Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Acanthopanax Senticosus (Eleuthero) Root Extract, Inonotus Obliquus (Mushroom) Extract, Rhaponticum Uniflorum Root Extract, Rhodiola Rosea Extract, Selaginella Lepidophylla Extract, Stearic Acid, Glyceryl Stearate Citrate, C14-22 Alcohols, Glyceryl Stearate, Silica, Butylene Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Polyacrylate Crosspolymer-6, C12-20 Alkyl Glucoside, Phenoxyethanol, Cetyl Alcohol, Arachidic Acid, Palmitic Acid, T-Butyl Alcohol, Glucose, Oleic Acid, Sodium Benzoate.
Surfing Under The Eye Hydrating Treatment Gel Pads: Water (Aqua), Glycerin, Carrageenan, Butylene Glycol, Acanthopanax Senticosus (Eleuthero) Root Extract, Hydrolyzed Hyaluronic Acid, Allantoin, Inonotus Obliquus (Mushroom) Extract, Rhaponticum Uniflorum Root Extract, Rhodiola Rosea Extract, Pinus Sylvestris Leaf Extract, Selaginella Lepidophylla Extract, Illicium Verum (Anise) Fruit Extract, Arginine, Dextrin, Ceratonia Siliqua (Carob) Gum, Cyamopsis Tetragonoloba (Guar) Gum, Cyclodextrin, Ethyl Hexanediol, Hexylene Glycol, Calcium Chloride, Pentylene Glycol, Propanediol, Polyglyceryl-10 Laurate, Cellulose Gum, Potassium Chloride, Sucrose, Chlorphenesin, Hydroxyacetophenone, Betaine, 1,2-Hexanediol, Calcium Lactate, Dipotassium Glycyrrhizate, Trehalose, Ethylhexylglycerin, Caprylyl Glycol, Ricinus Communis (Castor) Seed Oil, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Polymethylsilsesquioxane, Silica, Polyglyceryl-10 Oleate, Ultramarines (CI 77007), Titanium Dioxide (CI 77891)
True to Hue pH Adjusting Lip and Cheek Balm: Octyldodecanol, Dimer Dilinoleyl Dimer Dilinoleate, Synthetic Wax, Helianthus Annuus (Sunflower) Seed Wax, Mentha Viridis (Spearmint) Leaf Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Citric Acid, Limonene, Red 27 (CI 45410).