Seppic Develops In Real Life Beauty Line Inspired by Social Media Trends

Formulas utilize a number of Seppic's ingredients for benefits in skin care and moisturizing.
Formulas utilize a number of Seppic's ingredients for benefits in skin care and moisturizing.
Photo Credit: blackday

In response to #Beauty's wild popularity on Instagram and TikTok, Seppic has developed In Real Life Beauty, a collection of six skin care formulations that are visually appealing on screen and highly sensorial when applied.

Formulas utilize a number of Seppic's ingredients for benefits in skin care and moisturizing.

Related: Seppic Re-explores Multifunctional Sepiclear G7

Two of the formulas include:

  • The Elastic Stretch cream — Inspired by the hashtags #koreanskincare and #snailmucin, it is a natural* face cream with a stringy texture and slime-like viscous appearance with hydrating and anti-aging benefits. The formula utilizes  Solagum AX (INCI: Acacia Senegal Gum andXanthan Gum) for viscosity and a stringy effect and Fluidfeel Easy (INCI: Lauryl Glucoside (and) Myristyl Glucoside (and) Polyglyceryl-6 Laurate) for its emulsifying action.
  • The Whipped-Up body cream  — Inspired by culinary whipped cream, is a rich body cream with short and long term moisturizing benefits. Sepimax Zen (INCI: Polyacrylate Crosspolymer-6) stabilizes the oils and Easynov (INCI: Octyldodecanol (and) Octyldodecyl Xyloside (and) PEG-30 Dipolyhydroxystearate) emulsifies the formula to create a W/O emulsion with a soft and silky texture, allowing for an airy and creamy texture.

     *(NOC = 98,4% according toISO16128). 
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