
The K-beauty boom continues. Aestura, a dermatologist-recommended Korean dermocosmetic brand for sensitive skin, is making its exclusive U.S. debut, launching in 400+ Sephora locations and online at Sephora.com.
The move follows news that Anua is reportedly the first Korean beauty brand to enter all 1,500 physical Ulta Beauty stores; the rollout is expected to be complete in February 2025. The brand has already landed online at Ulta.
Aestura x Sephora
"We are thrilled to introduce Aestura as part of our growing Korean skin care assortment," said Brooke Banwart, SVP skin care merchandising at Sephora. "Our clients value effective, results-driven skin care, and Aestura's innovative, barrier-supporting solutions are an exciting addition."Aestura
"We are thrilled to introduce Aestura as part of our growing Korean skin care assortment," said Brooke Banwart, SVP skin care merchandising at Sephora. "Our clients value effective, results-driven skin care, and Aestura's innovative, barrier-supporting solutions are an exciting addition."
At the heart of Aestura's U.S. launch is the bestselling ATOBARRIER365 Cream, featuring patented capsule technology that delivers barrier-boosting ceramides for up to 18 hours. This cream has become a viral hit in Korea, with one sold every 7 seconds, pre the brand, thanks to its ability to hydrate and repair sensitive skin.
According to clinical dermatologists, including Richard D. Granstein, M.D., and Y. Claire Chang, M.D., the cream’s advanced encapsulated ceramides mimic those naturally found in the skin, allowing for deeper penetration and improved barrier function. The result is long-lasting hydration and strengthened skin.