K-Beauty Meets Body Care: Glow Recipe and MAËLYS Share Secrets to Success at Beauty Accelerate

During 'Glow Recipe x MAËLYS: Category-defining Buzz Brands,' Anna Vorrias, senior vice president of brand for Glow Recipe (at right), and Jessie Reder, SVP of product development and regulatory at MAËLYS (at left), will sit down to discuss the keys to their brands' category-defining successes and address questions from a live audience.
During "Glow Recipe x MAËLYS: Category-defining Buzz Brands," Anna Vorrias, senior vice president of brand for Glow Recipe (at right), and Jessie Reder, SVP of product development and regulatory at MAËLYS (at left), will sit down to discuss the keys to their brands' category-defining successes and address questions from a live audience.
Glow Recipe and MAËLYS

💡 Beauty Accelerate is returning  LIVE to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey. The event features expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now!

Two of the hottest trends in beauty right now are the resurgence of K-beauty in the U.S. market and the growing focus on premium body care. That’s why Beauty Accelerate is spotlighting Glow Recipe, a brand that has defined K-beauty over the past decade, and  MAËLYS, a pioneer in results-driven, body-focused skincare. Together, these brands represent the future of beauty innovation, from face to body.

During this special session, Glow Recipe x MAËLYS: Category-defining Buzz BrandsAnna Vorrias, senior vice president of brand for Glow Recipe, and Jessie Reder, SVP of product development and regulatory at MAËLYS, will sit down to discuss the keys to their brands' category-defining successes and address questions from a live audience. 

This will be a rare opportunity for attendees to hear directly from two buzzy brands that can offer insights for R&D and marketing innovation at any scale. 

👉🏽 Register now!

Glow Recipe: Redefining Skin Care with Innovation and Global Expansion

Glow Recipe is a key player in the K-beauty movement, and continues to make waves with its latest product launches and expansions. The brand recently unveiled new additions to its best-selling line, including innovative formulations designed to boost hydration and promote glowing, healthy skin. On the business front, Glow Recipe announced expanded retail partnerships, making their cult-favorite products more accessible than ever. For beauty professionals, this reaffirms Glow Recipe’s position as a leader in introducing cutting-edge, ingredient-focused skincare to the global market. Keep an eye on their growing influence as they set new standards in the beauty industry.

MAËLYS Redefines Body Care with Science-Backed, Confidence-Boosting Solutions

MAËLYS has been making waves in the beauty industry, earning a reputation for its innovative body care solutions that celebrate confidence and self-love. Recently, the brand launched its much-anticipated cellulite-targeting serum, which has already received glowing feedback from professionals and customers alike. Known for formulating highly effective products backed by science, MAËLYS continues to push boundaries with its commitment to inclusive beauty and cutting-edge formulations. 

About our experts...

Anna Vorrias: Glow Recipe's New Senior Vice President of Brand

Glow Recipe announced Anna Vorrias as its new senior vice president of brand, effective January 21, 2025.Glow Recipe announced Anna Vorrias as its new senior vice president of brand, effective January 21, 2025.Glow RecipeGlow Recipe announced Anna Vorrias as its new senior vice president of brand, effective January 21, 2025. 

Vorrias will work closely with co-founders and co-CEOs Sarah Lee and Christine Chang, overseeing the brand team, including design, Ccontent, PR, product development, and marketing.

With over 20 years of marketing experience, Anna has held leadership roles at major beauty brands such as AERIN Beauty, Fresh-LVMH, Marc Jacobs, Calvin Klein, and L’Oreal Paris. Most recently, she served as global GM at AERIN Beauty, driving strategic growth while maintaining its luxury identity.

“I’m beyond excited to join Glow Recipe’s talented team and contribute to their next chapter of innovation and growth,” said Vorrias.

Jessie Reder: Innovating Beauty Through Expertise in Product Development and Marketing

Jessie Reder is a seasoned product development expert with over 20 years of experience in body, face, hair, and color cosmetics.

With a degree in ethnobotany from UC Davis and an MBA in Marketing from UCLA, she excels in crafting unique ingredient stories and identifying market opportunities.

Jessie Reder is a seasoned product development expert with over 20 years of experience in body, face, hair, and color cosmetics.Jessie Reder is a seasoned product development expert with over 20 years of experience in body, face, hair, and color cosmetics.MAELYSAs SVP of product development and regulatory at MAELYS, Jessie has driven the creation of clinically proven body care products celebrated for their innovative textures, bold fragrances, and sensorial appeal.

Previously, she played a key role at Algenist, developing the first clinically proven Vegan Collagen, and held product development positions at Alterna Haircare and Freeman Beauty.

About Beauty Accelerate 2025

In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.

That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing and consumer engagement to deliver growth that lasts.

  • Dates: March 12-13, 2025
  • Location: Ocean Place Resort & Spa in Long Branch, New Jersey

By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.

From expanding the beautyspan with regenerative and longevity-focused innovation, to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.

Key themes will include:

  • Engaging Gen Alpha & Gen Z
  • Longevity & (p)rejuvenation: maximizing the beautyspan
  • The efficacy imperative: proof is not optional
  • Delivering value: insights for demanding consumers across categories
  • Obsession-worthy cosmetic packaging: design x function x sustainability
  • What the latest data tells us about what’s next in beauty
  • Beauty innovations to capture white space

👉🏽 Registration is now open.

3 Reasons to Attend Beauty Accelerate 2025

🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category. 

🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.

🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.

👀More details, including featured speakers, program details and tickets, are continually updated. So be sure to check back!

👉🏽 Registration is now open.

More in Skin Care